New Promotional Gifts

Standard Register Launches Promotional Products Solutions

DAYTON, Ohio--( BUSINESS WIRE )--Standard Register (NYSE:SR), a leading provider of critical communications management solutions, announced today a suite of new promotional products solutions. While Standard Register has offered promotional products support in the past, new solutions are designed to give large organizations greater control over their brand and more creativity while opening up the company’s robust offering to businesses of all sizes through a new retail web site, SR-Promo (SR-Promo.com).

To support promotional programs from ideation to execution, the company has created a team of dedicated specialists to help customers match solutions to budgets and needs, and develop more creative programs. In addition, Standard Register has advanced its technology platform to enable customers to create a dedicated company store, providing easy access to promotional items that support local marketing efforts or internal recognition and incentive programs while maintaining control of the brand.

SR-Promo is the company’s newest retail web store designed to enable businesses of all sizes to tap into Standard Register’s expertise, breadth of promotional items and national distribution network. Through an easy-to-use interface, businesses of any size can create high-quality promotional items for event giveaways, client gifts and employee recognition programs. The site provides a full selection of promotional items including branded apparel and work clothes, awards, computer accessories, clocks and watches, pens and notebooks, and more. Industry-specific items are available for healthcare and financial services.

“Our customers told us they need more creativity, control and flexibility in their promotional programs and we’ve delivered that through these new solutions,” said Angela Saunders, senior marketing manager at Standard Register Commercial. “Whether they are looking to design a program to attract new customers, establish a web store to recognize associates or gain more control over local marketing efforts, they now have a single source that can be integrated with their marketing communications program for greater coordination and more effective management.”

About Standard Register

Standard Register (NYSE:SR) is trusted by the world’s leading companies to advance their reputations by aligning their communications with corporate standards and priorities. Providing market-specific insights and a compelling portfolio of solutions to address the changing business landscape in commercial, healthcare and industrial markets, Standard Register is the recognized leader in the management and execution of mission-critical communications. More information is available at www.standardregister.com .

Articles 20VN | Achieve New Business Heights With the Promotional ...

The promotional gift industry is usually overlooked by the smaller companies. They have the idea that it is only for the big corporate companies. A product can work in a number of different ways and can be used by any company irrespective of its size. It is best suited for the new business generation. The generation is concerned with the growth of the business since new business generation is tough in the economic climate prevalent today. To purchase a service or product the clients need extra propulsion. One way to add the propulsion is to get new business with the clever use of gifts.

The promotional gifts can be used as excellent incentive to gain new business. So you must be wondering what is in it that makes such a gift an effective in brand marketing! Products with the company's logo or the advertising message acts as an advertisement long after one receives it. The advertisement not only reaches the target candidate but also some people around the vicinity. And if the gift is picked up by someone else, then it further widens the extent of the advertising message.

Let's say that you give such a gift to the first 500 customers who sign up for a particular service. You can play with the idea of giving more incentive once they sign up with a service. Possibly you can gift an executive promotional gadget or corporate promotional pens. You can also offer a gift to all who signs up for a newsletter. This will at least give you a solid data list for the promotion to be done in future. The targeted data lists has excellent conversion rate and is very essential when generating new business.

Presence in the web is important in the corporate world of today's and an effective newsletter to impress your potential customers. Such a gift act as sweetener and increase your chances of sign up, along with the chance that the newsletter will be read sometime. You can also offer a "free gift" if the customers spend over a specific amount, this acts as an initiative which increases your daily order. Make your promotional gift something, which your customers can use or they might desire. This will persuade them to add that very last piece to their shopping list.

You can also have a promotional week and celebrate a corporate anniversary. You can give a promotional gift with every purchase that week. Everyone likes free things and you can take a chance to promote your business. This emphasizes the strength and the success of your company to the customers. This in turn makes them trust in you more, and encourages buying your product more.

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