Activites And Practices

Sports briefs for Thursday, June 2

IRVINE

Blackhawks softball team to face Calvary Chapel in finals

The Citrus Valley softball team will face Downey Calvary Chapel in the CIF-SS Division 6 championship game Saturday.

The game is scheduled to begin at 10 a.m. at Irvine's Deanna Manning Stadium, which is located at 1 Civic Center Plaza behind the Irvine City Hall.

Ticket prices at $9 for general admission and $5 for students with high school ID's and children. Parking is free.

REDLANDS

Terriers to host annual Softball Summer Camp

The Redlands softball program will be hosting its 7th annual Terrier Softball Summer Camp.

Beginning on July 6, the nine-day camp, which will run Wednesday through Friday for three consecutive weeks, will consist of drills, situational work, video evaluation, scrimmages and other activites under the guidance of RHS Head Coach Brandon Ford and his staff.

Aimed at players ages 8 to 18, the cost of the camp is $100 and payment plans, weekly rate and accommodations can be made through Ford and no player will be turned away due to finances.

Players ages 8 to 12 will practice from 12 p.m. to 2 p.m. each day, while players ages 13 to 18 will practice from 1 p.m. to 4 p.m.

For more information on the camp, go to http://softball.rhs.redlandsusd.net or contact Ford at 530-701-7613 or email him at href='mailto:brandon_ford@redlands.k12.ca.us'>brandon_ford@redlands.k12.ca.us .

Bulldogs to host "Full Contact" Football Camp

The University of Redlands football program will host its annual Bulldog Football "Full Contact" Football Camp from July 10 to July 13.

The camp is geared towards players ages 8 to 18 and all levels are experiences are welcome.

The camp includes day camper and over-night options, excellent meals, and college level coaching. There will be three practices per day and equipment can be rented.

Cost is $550 for day campers and $650 for over-night campers. For more information or to sign-up, call 909-748-8422 or visit www.iefootballelite.com .

MENTONE

Wildcats to host Youth Academy Summer Camp

The Redlands East Valley softball program will be holding an eight-day Youth Academy Summer Camp from June 6 to June 16.

The camp will be open to all girls ages 7 and up and will run from 1 p.m. to 4 p.m. each day. The cost is $75 and each athlete is expected to bring her own bat, glove, helmet and cleats.

Innovative Marketing Strategies for SMEs « SME JoinUp Blog ( May)

“An Enterprise may have a great product, but it will not translate into success unless it is marketed well”.

This statement tends to be true especially for SMEs and start ups, which may not have huge funds for spending on promotional exercises or may lack skilled resources to conceptualise a need for a marketing plan. Research by various agencies suggests that SMEs in pursuit of organizational goals do not adopt the marketing concept to the same extent as the large firms do. Also, marketing practice at SMEs, tends to be situation specific and variable in terms of sophistication & effectiveness.

However, SMEs need to understand that a good product backed by comprehensive marketing initiatives can effectively take them on the path of growth. But at the same time, only marketing efforts may not be enough in this uncertain environment that is characterised by rapid globalization and trade liberalization. Innovative marketing could be the key.

Utilising innovative marketing efforts, SMEs can overcome challenges like poor cash flow, tactical customer related problems etc. to generate higher sales. Let us now look at few innovative marketing initiatives that could be undertaken by SMEs.

Marketing of any firm is characterised by 4Ps namely product, promotion, placement and price, all of which together constitute the offering to customers. I would like to put them as ‘Marketing Variables’. Few initiatives under this could be:-

• Product innovation with an incremental approach that incorporates the customer in this process, resulting in a more customised product for the customer.

• Alteration of marketing mix that could involve developing creative & novel solutions to problems along with emphasising on the implementation of these solutions.

• Altering distribution channel by utilising alternative distribution channels & methods of product distribution which could give competitive advantage, cost efficiency and customer satisfaction.

Being Proactive and embracing change are critical elements of innovative marketing. A monthly review of marketing plan towards its validity & results, as against set targets can give the firm a sense of need for pro-action and a change.

Integrated Marketing is core to innovative marketing idea. So all the innovative marketing activities must be guided by profit, are market led, reactive and are continuous. These activities should be grounded in existing activities & practices and be built upon an integrated approach to doing marketing.

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